We often speak about money as though it is purely practical. We reduce it to numbers, strategies, budgets, and investment decisions. On the surface, that makes sense. Money is measurable. And yet, in real life, money is rarely just mathematical. It carries emotional weight. It touches identity. It brings up memories, fear, pride, shame, power, and security. It influences how safe we feel in the world and how we see ourselves within it.

Have you ever caught yourself thinking, “Who am I to have this?” Maybe it was when someone complimented you, when a big opportunity landed in your lap, or even when you eyed that cozy, slightly-too-expensive sweater that made you feel like the best version of yourself. If so, you’ve met one of the most sneaky saboteurs of happiness: low deservability.